What Are YouTube Ads All About?

        How to Boost your Business ?

As you might already know, YouTube is part of the Google network, which is itself a big and very popular advertising platform. Google Ads, formerly known as Google AdWords, is the service within the Google network that is designed to allow people and businesses to create and run their own advertising campaigns. 

YouTube Ads are video advertising campaigns that are created and run from a Google Ads account linked to a YouTube channel. In other words, YouTube Ads are YouTube videos that are promoted through the Google Ads network. Basically, any video that is uploaded to YouTube can be an ad. YouTube Ads run on YouTube, on the Google network, and on partner networks. 

The most common type of YouTube ads are pre-roll ads, which are those ads that play before you watch a video on YouTube. Those videos are uploaded and promoted by content creators and advertisers, who connect their YouTube channels to their Google Ads account so they can easily add their YouTube videos to video ad campaigns on Google Ads. 

Video ads on YouTube can roll before a video, during a video, or after a video ends. Some video ads on YouTube can be skipped by viewers, while some can’t be skipped. This depends on the type of video ad format chosen by the advertiser during the campaign setup. 

Why Are YouTube Ads Important In 2019?  There are many more people watching YouTube videos than TV in 2019. On average, people from around the world watch more than a billion hours of video on YouTube A DAY.

Besides that, content creators from all possible niches are now making a living on YouTube. Small content creators have audiences in the thousands, while popular content creators have audiences in the millions.  

The average watch time we mentioned plus a content creator’s reach make YouTube Ads more relevant than any other form of advertising in 2019, including traditional TV ads and display ads.

How Can YouTube Ads Help Your Business In 2019?

YouTube Ads are very affordable. You can generate thousands of views and impressions for as little as $5 a day, whereas a traditional TV ad campaign can cost you $100,000 or more.  

YouTube Ads allow you to narrow your reach and to define your audience. This means that a typical YouTube Ad campaign will let you decide exactly who you want to target, when, and where! Also, you can modify a YouTube Ad campaign on the fly, from any device, without extra costs.

YouTube Ads will help you achieve any type of marketing goal, such as increasing sales, growing your email list, or getting more website traffic, no matter the size of your business. 

Are you ready to learn how to crush it with YouTube Ads in 2019 and beyond? If the answer is YES, then let us show you how to get started the right way, step by step, in the following lesson!  

Getting Your Channel And Website Ready For YouTube Ads

 Hello there friends! YouTube is increasingly becoming the perfect advertising channel for online marketers, and your best choice today has been to get started. Now, there are a couple of things that you have to do before you can create your first video ad campaign on YouTube. In this lesson we are going to show you how to prepare your YouTube channel and your website for YouTube ads, the right way, step by step.

 Linking Your YouTube Channel To A Google Ads Account 

 You’ll have to link your YouTube channel to a Google Ads account in order to advertise your videos. All you need is an active Google Ads account to get started.

First, go to your YouTube channel’s studio from anywhere on YouTube by clicking on the account icon in the top right corner and then click on the “YouTube studio” button. Now click on the “settings” tab located in the lefthand menu. Now move over the “other settings” tab and then click on the “advanced channel settings” link.

Scroll down the new page and locate the “AdWords account linking” section. Click on the “link an AdWords account” button. Now you can link this channel with a Google Ads account. First, click on the “AdWords For Video” link.

You will be redirected to your Google Ads account. Once in your Google Ads account you have to locate and copy your “customer ID”. You will find it in the top-right corner, right beside the profile icon. Go back to the YouTube channel tab and paste your “customer ID” in the “customer ID” box, then click on “next”. Now assign a name for your linked AdWords account and set permissions for the account. These permissions include “view counts and call-to-action”, “remarketing” and “engagement”. We recommend you to leave all permissions checked. Now click on “finish”.  

Now your YouTube channel is linked to Google Ads. Next up you have to approve the linked YouTube account on the Google Ads account. Start by going to your connected Google Ads account. Now click on the “tools” tab located in the top bar menu, then click on the “linked accounts” option under “setup”

Once in the “linked accounts” page locate the “YouTube” column and click on “details”. Now check the “link requests” column and click on “view request”. Now click on “approve”. Now your YouTube channel is fully linked to Google Ads and you can start running YouTube Ads campaigns!

Setting Up Conversion Tracking On Your Website

 

Certain YouTube Ads campaign setups will require you to set up conversion tracking on your website. If you don’t set up conversion tracking, you won’t be able to optimize campaigns for generating website traffic or capturing leads. The good news is that setting up conversion tracking is very easy. Start on your Google Ads account. You can sign in to Google Ads by going to “ads.google.com” on your browser while logged in to your Google account. Please memorize this step, because you will set up all your YouTube Ad campaigns from your Google Ads dashboard. 

Alright, now click on the “tools” tab located in the top bar menu and then click on the “conversions” option under “measurement”. On the next page, click on the “plus” button to create a new conversion to track. On the following page, select “website”. Next up you have to set up the conversion tag. 

A conversion tag is a tracking code that is optimized to track conversions on your website. Start by selecting a conversion category. You can track “purchase”, “lead”, “page view”, “sign-up”, and “other”. For this example we are going to select “other” to simply track clicks and activity. Now enter a name for your conversion in the “conversion name” field. 

Now you have to select a conversion value. Conversion values are used to record the value of a conversion when it happens. You can “use the same value for each conversion” if you’re tracking leads or sales of products with the same price. You can “use different values for each conversion” if you’re tracking sales of products with different prices. 

 For this example, we are going to select “don’t use a value for this conversion” because we’ll be tracking all conversions in general. Now select conversion count. 

You can select how many conversions are recorded per click. It is recommended that you select “every” if you want to track individual conversions when they matter, such as product sales. 

It is recommended that you select “one” when it is enough to count a single conversion after a click, such as when leads sign-up to a newsletter from any of your several opt-in forms on your website.  

Now click on “create and continue”. Congratulations! Now that you’ve set up your conversion action, you have to add it to your website. Start by clicking on “install the tag yourself”. 

Now locate the “global site tag” and copy it to the clipboard. Now you have to add it to your website. To add this code to your website, you will need administrative access to the website code. In this example we are going to add the code to a WordPress website. 

If you are using WordPress, you can access the website code through the theme editor. Start on the WordPress site dashboard, move over the “appearance” tab, and click on the “theme editor” option. Now move over the “theme files” menu and click on “theme header”. Now locate the “” and “” tags in the website code. Paste the “global site code” in between these tags. Now go back to the Google Ads page and copy the “event snippet” code. 

With this code you can track conversions on “page load” or “click”. For this example we are going to track conversions on “click”. Copy the “event snippet” code, go back to the code editor in WordPress, and paste this code right under the “global site tag” code. 

Now click on “update file”. Go back to the Google Ads page after updating the site’s code and click on “next”. Conversion tracking is fully set up now, so you can click on “done”. Awesome! Now you can start creating  YouTube Ads campaigns.