How To Promote Your Stuff In Recommended Videos And On YouTube Search

 Hello there everyone! YouTube is the most popular video streaming platform around, the second most used search engine after Google itself, and the third most visited website on the planet. 

With more than 3 billion searches a month, it would be foolish not to advertise your content to video search users, so today we are going to teach you how to create “discovery ads” to promote your stuff on recommended videos and on search results, step by step.

Getting Started

  

Log in to your Google Ads account, and click on the “campaigns” tab located in the left-hand menu. Now click on the “plus” button and then on the “new campaign” option. 

You don’t have to select a specific campaign goal to create discovery ads, so you’ll simply have to select the “create a campaign without a goal’s guidance” option on the campaign goal selection screen. 

Now select “video” as your campaign type and then “custom video campaign” as your campaign sub type. Click on “continue” to move to the next step.  

Creating The Campaign

 

  

Now it is time to create the video ad campaign. Start by entering a name for your new campaign in the “campaign name” field.

In the “budget” section select “daily” as your budget type and enter your daily spend in the field below. Now select your “start and end dates”. 

 

              

 Click here to access my exclusive Youtube Ads 2019-20 Video Training! strategy” select “maximum cost-per-view”. 

By selecting this bidding strategy you’ll only pay every time that a viewer watches your video ad. Now click on the “networks” menu and deselect the “video partners on the display network” option. 

This will allow you to put all your ad spend on YouTube. Now select your target “languages” and your target “locations”. Now it is time to create the ad group for this campaign. Start by entering the name of the ad group in the “ad group name” field.  

 Now move to the “people” section. Click on the “demographics” menu and select your demographic targeting. Now click on the “audiences” menu and define your target audience. 

We recommend you to select specific audience attributes from the “browse” menu. Now move to the “content” section. Click on the “keywords” menu and type your target keywords and search terms in the keywords column. Your video ads will be triggered in search results for viewers using the keywords that you enter here. Remember to separate each keyword by a line. 

Now click on the “topics” menu and select the type of content that you want to show your ads on. Videos that cover the topics that you select in this section will trigger your ads in the recommended videos feed. Now click on the “placements” menu. 

 Here you can select specific placements  

 where to show your videos. For example, if you want your video ads to appear on a specific YouTube video, you have to type the name or URL of the video in the search address, and then to select it from the results. 

Page 23 Click here to access my exclusive Youtube Ads 2019-20 Video Training! Now move over to the “bidding” section and enter your maximum cost-per-view bid in the “maximum cpv” field. This is the maximum amount that you are willing to pay for each view of your video. 

 Now it is time to create your video ad. Start by pasting the URL of your video that you want to promote in the “search for a video” field. Now select “video discovery ad” as your ad format. 

Now select a thumbnail. Select carefully, as this is the thumbnail that viewers will see on search results and on the recommended feed. Now enter a headline that is less than 100 characters long. 

Add your target keywords and search terms in this headline to maximize click through rates. Now add a benefit of your brand or offer, a keyword, or a search term to the “description 1” and “description 2” fields. Each description has to be less than 35 Page 24 

Click here to access my exclusive Youtube Ads 2019-20 Video Training! characters long. Make sure to put the longest description in the “description 1” field. 

Now enter a name for your new video discovery ad in the “ad name” field. You can check how your ad will look on mobile and on desktop in the preview window to the right. Now click on “save and continue”. 

Review your campaign settings on the following page and then click on “continue to campaign”. Awesome! Your promoted video will start getting tons of views from search and the recommended feed as soon as it is approved!